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Top five skill sets of today’s digital strategists
I get a significant amount of natural search visitor traffic [a.k.a. Google] against two key phrases — “digital strategy job description” and “resigning from IBM“. Since I resigned from IBM six...
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How to write a strategy deck… Bullshit, Prove It, So What –
When I was a junior consultant at IBM – working with an ex-Kraft marketing VP and ex-Campbell’s brand director – I learned the ‘Bullshit, Prove It, So What’ design for strategy presentations. I’ve...
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3 Lessons: How to Behave in Social Media During a Disaster
In a disaster, brands should "sit down and shut up" in social media
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Digital / Social Emerging Trends for 2014.. Siri, artificial intelligence,...
Every once and a while - I am lobbed the classic emerging trend question. The one that asks you to peer into your crystal ball and reach for something a little extraordinary that isn't on someone's...
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